A store that had a modest beginning in 1910 at Alappuzha with a paltry 4000 sq.ft floor area has now evolved into a sprawling textile mall with a slew of distinct features. Now, the combined facility and utility area of Seematti is a whopping five lakh sq.ft with car park and excellent infrastructure. Textile maverick S. Veeriah Reddiar sowed the seeds of textile revolution in Kerala by opening the first Seematti store in 1910. In the succeeding decades, Seematti branched out to all major centers in Travancore like Changanassery, Thiruvalla, Chengannur, Pathanamthitta, Kollam, Kayamkulam, Adoor, Trivandrum etc. In early 1950’s, Seematti Kottayam was born. Beena Kannan’s father V. Thiruvenkitam, son of Veeriah Reddiar continues to be the leading light of Seematti Kottayam. He not only expanded Seematti Kottayam but also founded Seematti Kochi handing over the reins of the latter to his daughter Beena and son-in-law Veeriah alias Kannan.
Today Seematti is the bridal destination of Kerala catering to all the choices of a bride under a single roof. The CEO and lead designer of Seematti, Beena Kannan is also a pioneer in introducing a new array of Kancheepuram Saree every year. This tradition has been on in Seematti since 2003. The array of Sarees includes Antique bridal brocades, new generation soft wear sarees, Shimmer light brocades, Designer Jadhkan sarees, and Stretchable Kancheepuram wedding sarees. These sarees not only found a prominent place in hearts of the bride but also set a trend in the bridal fashion of Kerala. Seematti caters to the needs of the grooms and men’s fashion by opening Men’s Ethnic wear section and Men’s studio where in all the popular Men’s brands are merchandised. In short, Seematti is the one stop shop for every family for their wedding purchase.
Seematti has been in the business of fashion for over hundred years and with the decades of experience and hard work we have gotten really good at what we to do. Seematti has been the winner of several awards and is proud to have a legacy of achievements. It’s the passion to deliver the best that has gotten us this far.
Seematti has over the decades won several recognitions, the latest being: CNBC-Awaaz Survey 2007 recognition for being one of the most preferred large format lifestyle stores of India, as voted by customers. Entry in to Guinness Book of World Records & Limca Book of Records 2007 for presenting World’s longest Silk Saree measuring half a kilometer.
Beena Kannan, the CEO and lead designer has been recognized by ‘Lifetime achievement award’ from Erode- Coimbatore Weavers community in 2009. She has also been the recipient of Business Sree Award of India Trade fair Foundation. The Times Group honored her in 2010 with the title ‘Woman of Substance’. The best Woman Entrepreneur Award of the year 2010 instituted by ‘Fashion Mantra’ was also awarded to her.
Cuts & Fits
Cuts and Fits, the newest boutique from the House of Seematti, is a platform to give life to designs that are unique. Manned by expert and skilled tailors, Cuts and Fits delivers customized outfits meant for special occasions.
16+ was incepted in 2007 at Seematti Kochi to cater to the fashion needs of the new generation teen girls. 16+ has merchandised all the major teen brands popular in India. The merchandising format here is convenient so that the clients can choose what they like with minimum involvement of the store personnel.
Queen’s own is the newly opened bridal silk destination at Seematti Kochi. The highlights of Queen’s own bridal destination are the Beena Kannan designer silk boutique, Beena Kannan designer Lacha and Salwar boutique, designer bridal lacha counters, latest bridal silk collection designed and handpicked by lead designer Beena Kannan.
Boutique De Beena Kannan
A large format boutique for cotton sarees was opened in 2012 at Seematti Kochi. The campaign of the cotton boutique store had customers as models. This campaign paved the way for the customers to be the brand ambassadors of Seematti and its success was a milestone in the advertising campaigns of Seematti.
Seematti can stake claim to its rich repertory of Salwars and Kurtas of different genres. These include an array of stitched, unstitched and designer salwars replete with latest fits, cuts and fall. These come in a choice of colours, fabric textures, designs, patterns, embellishments and price points too.
The Kid's Studio has trendy and cute outfits for children of every age. There are dresses for every occasion and just informal wear. The kids of the new age are very choosy and Seematti brings them a really large collection to choose from. An added attraction is the toys and soft toys section attached to Kid’s Studio.
A sprawling section dedicated to men's fashion needs,Men's Studio stocks a large collection of leading gent's brands.These include formal,semi-formal and casual array of shirts,trousers, jeans and chinos. What's more Men's Studio has an inner wear counter featuring branded inner wear, vests and briefs. For a wide range of Men's kurtas and dhotis, the place to visit is Men's Studio at Seematti.